We Are A Brand Strategy & Design Consultancy

We accelerate growth for ambitious business leaders. We build your brand, tell your story and articulate what makes you different.


As an independent branding consultancy, we specialise in brand strategy and design. We have an experienced team of brand strategists and designers, bringing out the best of our beliefs, ideas and intuition. We also work with a refined network of best in class partners to help achieve our clients objectives.

Tony Frawley

CEO /  Chief Strategist

Tony’s career commenced in 2002 when he completed college and started working with Cook Medical and subsequently with Smurfit Kappa Group. In 2010 he started a consultancy practice focused on helping companies to grow their brands and businesses. He has a proven track record of delivering real tangible growth for his clients with significant experience in interpreting key customer/market insights, positioning, brand strategy, messaging, marketing strategy and workshop facilitation.

Richard O’Donnell


Richard O’Donnell acts as Chairman and advisor for Frawley//Neville. He has over 30 years experience in the IT sector and is Board member of the Nexus Innovation Centre in the University of Limerick. Richard co-founded SAI in 1992 and pioneered payment settlement and reconciliation solutions on the IBM AS/400 and Microsoft platforms. Customers included Ciba Specialty Chemicals, Unilever, Revlon and Diageo and the company was acquired by Clarus Corp (CLRS) in May 2000 for $60m.

Mandy Stafford

Head of Design

Mandy graduated from Limerick School of Art & Design with a B.Des (Hons) in Graphic Design. She has 23 years experience specialising in brand design, brand naming, brand messaging and visual communications for both national and International companies.From initial concept creation right through to activation, Mandy creates brands that reflect our client’s company culture and goals, enabling them to communicate their value proposition in the marketplace and grow their business.

Our Vision

To be recognised as branding experts synonymous for strategic thinking, commercial astuteness and creative design with a reputation for building brands and growing businesses.

Our Mission

We will help your business to stand out from the crowd and ensure your message is heard. We wish to inspire your people to win the hearts and minds of your customers enabling you to grow a more a profitable and sustainable business.

Our Core Values