Our Work / Tranzaura

Brand Identity

Client Testimonial

“Following a careful review and series of meetings with branding companies, we appointed Frawley//Neville to guide us through a rebranding process which challenged us all. We believed in Frawley//Neville’s track record and process and we are now very clear about our brand position. Based on this a brand identity has been developed that truly represents us.

Our new brand identity and messaging is helping us communicate our differentiation in the marketplace and we believe this will serve us well into the future. We are now positioned to grow in line with our plans and are confident in our new brand. I would highly recommend Frawley//Neville, as creative brand strategists and also being very commercially astute. They have a unique ability to see the big picture to ensure the brand strategy is aligned with the commercial business strategy.”

Shane Mann, COO

The Story

Tranzaura’s story began with Mike Price, who started his career as a driver and later built and sold a successful transport company. Mike observed the introduction of digitised tachographs in 2006; this innovation allowed drivers to digitally submit information during their shift, when previously it was done manually. This triggered the newly formed Tranzaura to create an industry leading tachograph solution.

Today, Tranzaura is a cutting edge, innovative software company. With boots on the ground knowledge and a strong development team, Tranzaura continuously improves and develops new transport technology solutions, solving fleet management challenges relating to safety, training and compliance.

This unique ability ‘to have a different way of thinking’, is a key differentiator. The ‘Aura’ in Tranzaura represents that distinctive way of thinking and one to be fostered within its people. Anyone can design a system, it’s the people your customers deal with is what counts.

Collaborating and communicating with clients enables Tranzaura to interpret issues and customise technology solutions for each individual client, empowering people to be more productive, aware and safe.

Positioning

Tranzaura’s new positioning focuses on its key differentiator; redefining safety within the transport industry. Customers partner with Tranzaura because they know their business offers unique driver compliance software that improves transport safety in innovative ways:

Redefining
Tranzaura’s ability to think about something in a new or different way, comes from boots on the ground experience and intuition. They build technology products that switch the brain on, not off.

 

Safety
Guard, protect, shield, secure, assurance.

Transport
Carry, move or convey from one place to another

Technology
Applying Tranzaura’s knowledge in developing technology solutions

Vision

Tranzaura’s new positioning focuses on its key differentiator; redefining safety within the transport industry. Customers partner with Tranzaura because they know their business offers unique driver compliance software that improves transport safety in innovative ways:

“Tranzaura build pioneering technology solutions, making safety, awareness and efficient work practices the center of everyday life, for people in transport across all industries.”

The Brand Identity

The brand identity has been developed by amalgamating three key components; the shield for safety, a route or roadmap for transport and the nodes or communication points that enable the flow of information within the technology solution.

 

Tranzaura’s technology solutions are the center of everyday lives at work and built to be intuitive and simple to use. The typeface (Comfortaa) is a rounded geometric sans-serif design, it is clean, contemporary and modern in appeal. The rounded corners gives it a friendly feel.

The colour psychology of orange is optimistic, uplifting and embodies a positive outlook on life. It has very high visibility and is used to gain attention. It radiates warmth and friendliness that reminds us of the brand’s personality.

Completed Scope of Work

  • Customer interviews
  • Customer segmentation & profiling
  • Market research & analysis
  • Strategic brand workshops
  • Brand vision
  • Brand personality
  • Brand truths
  • Brand identity development
  • Senior leadership team meetings
  • Brand identity rules & guidelines
  • Brand activation