Our Work / Dairygold Agri Business
A connected organisation
As a multi-purpose Co-Operative with Milk Processing, Agri and Retail Services, Dairygold is in a unique position having full end to end control of the supply chain. This level of connectivity and control is one that resonates well with customers, who treat sustainability, traceability as paramount and look for absolute assurance in the quality of food ingredients supplied and used in their products.
Today Dairygold produce fully traceable, quality-assured, sustainable gold standard dairy ingredients to over 50 markets globally.
Dairygold Agri Business is Dairygold’s key interface with its milk suppliers and farmer customers. The business delivers real value to farmers through the supply of a wide range of quality agricultural inputs and the provision of advisory and support services.
Connecting the brand across the organisation
As a Co-Operative, its vital that Dairygold ensure that it maintains a strong connection with its farmer members. This is achieved on several levels, firstly, leveraging the positioning; ‘Golden Valleys, Growing Naturally’ and linking it with the provenance and source of gold standard dairy ingredients that comes from its farmer members. Communicating and delivering the Co-Operatives vision; to globally nourish the world, gives a real sense of purpose and achievement for its farmers, helping them see the difference they make in the world. And in developing the Co-Operatives brand architecture, it was important to link Dairygold Agri Business with the Corporate brand identity.
The Golden Valleys serves as a reminder for all stakeholders
Agri Business operations include the manufacture and sale of Animal Feeds, Fertilisers, Farm Requisites, Grain purchasing and drying, AI and Milk Recording as well as advisory services. All of which, must be activated in line with the brand to ensure that there is consistent message delivered making Dairygold uniquely different and forms the basis of marketing the Dairygold brand globally.
Key Deliverables and Activities
- Strategy Workshops
- Brand Architecture
- Messaging Pillars
- Content and web strategy
- Brand Identity Design
- Brand Standards and Guidelines
- Environmental and Trade Show Stand Design
- Website Design
- Sales Material
- Stationery Suite
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